Learn the secrets of search engine optimization and marketing from an expert whose own websites consistently rank in the top 10 in Google, Yahoo!, and MSN. This 3.25 hour class will cover keyword selection, website optimization, links, pay-per-click advertising, press releases, tips for promoting your website on a budget, scams to avoid, and more. Website designers are welcome to attend!

Keywords are still the backbone of SEO (search engine optimization) and SEM (search engine marketing). Learn how to find the right keywords for your website and incorporate them into your website design and marketing plan.

A website must be built to appeal to two different audiences: human visitors and search engine spiders. Learn how to strike a balance between "human content" and "spider content." Avoid common website design errors that can limit your sales conversion ratio or even get you banned from the search engines.

Links are extremely important to all search engines; however, not all links are created equal. Learn how to spot the difference between a good link and a bad link. Find out how to get links to your website without spending a fortune. Learn how to improve the internal linking structure of your website and benefit from your own pages.

PPC (Pay-Per-Click) advertising can be a real bargain if you know how to use it properly. Find out how Pay-Per-Click operates, how much it costs, how to use it effectively, and how to minimize click fraud.

There are several national advertising resources every website owner should be using to promote their website. Getting listed is free and will lead to more traffic, better ranking in the search engines, and more sales. Find out how to get listed and create eye-catching HTML ads that convert visitors into buyers.

Press releases can increase traffic and sales. Find out how to write and disseminate your own press releases.

There are many scammers out there promoting products and services that don't work, but how do you tell which ones actually work?

TRACKING YOUR RESULTS: